The Department Of Energy Needs Your Help To Cut The Soft Costs Of Solar 0

520-doe-needs-helpIn recent years, incentives from the government to American solar startups combined with tough competition from Chinese manufacturers led to a steep drop in the price of commercial solar installations — roughly 50 percent since 2010, according to Victor Kane, manager of the Catalyst incubator program within the Department of Energy’s SunShot Initiative. The initiative aims to make the price of solar energy cost-competitive with electricity derived from other sources by the end of the decade.

As the portion of solar installation prices accounted for by so-called “soft costs” (like customer acquisition, which can come in at $2,000-4,000 for a $24,000 installation) increased, SunShot has shifted its focus to deal with removing these inefficiencies in the solar business.

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