Solar SEO Training

Workshop

Ready to see what SEO can do for solar business?

Why SEO for Solar Companies?

hourglass-min

Off-line methods are becoming more challenging; door knocking is unpratical during the pandemic.

google-min

“Google it” – It’s a part of everyday life now. When someone Googles “solar companies in [City name]”, they are already interested

Group 2-min

Free traffic and high ROI: Unlike Google Ads, organic traffic is free (kind of..)

advantage-min

Most of your competitors are not taking advantage of SEO

Why Choose Us for SEO Training?

  • Experience matters
    8 years of Marketing Experience specializing in SEO helping companies increase their organic traffic many times over. Our training covers some marketing fundamentals as well: buyer personas, buyer’s journey, and etc.
  • We know solar!
    We're very passinate about solar and work exclusively with solar companies. So we know the solar industry well!
  • "Dummy proof" SEO guidelines
    We give writing/dev. guidelines that prevent future web re-designs that wipe out your SEO effort
  • Learning from EnergySage’s success
    We have thoroughly studied the strategies of big players like EnergySage and have successfully implemented them for many of our clients.
  • Proven method
    We have grown SolarFeeds's organic traffic from around 1000 to 33,000 monthly visitors in under 12 months WITHOUT USING ADS

How Our SEO Training Is
Different?

6 weeks of 1-ON-1 hand-holding and coaching

  • 1-ON-1 coaching
  • Taylored for solar!
  • We fix some SEO issues for you
  • Great feedback loop

Our SEO Training Process

(SEO Action Plan + 1-ON-1 Workshop)

Our 6-Week-SEO-Training covers:

Onsite SEO Audit & Action Plan
We give you a detailed action plan to fix these issues.
We also would identity some low-hanging fruits that have a big impact.

SEO on service-pages & SEO Guideline for Developers 
Having an SEO Guideline for Dev. prevents future web re-designs that wipe out your SEO efforts

SEO Guidelines for Writers & Editors
Blogging is important for SEO. Our dummy-proof document can serve as training materials for your current or future writers

A Competitor Analysis  
This shows your team some good examples that you can “steal” strategies and tactics from biggest players like SolarReviews and EnergySage.

Local citation to strengthen your doamin
Local citation helps you strengthen your domain authority§

Google My Business (Google Maps listing) Optimization
Some people still think it’s “back magic” to rank well on Google Maps. We’ll get it to work for you.

.

Who We're For

Our mission is to make bigger impact. We’re trying to work with good execution only. So, here are the requirements to enroll in this workshop:

  • Solar companies ONLY
  • Been around for at least 2 years
  • Have (or want to reach)$1 million revenue
  • Have at least one person dedicated to marketing

 We want to maximize our impact. As a result, we try to only traing solar companies with good execution.

 

So, here are the requirements to enroll in this workshop. 

Who We’re Not For?

A company is not only defined by what clients we say “YES” to, but also by whom we say “NO” to.

If you’re as follows, we’re not for you:

  • Companies that are not in the solar industry
  • Companies that do not have a website
  • Companies that do not have a marketing budget
  • Companies that do not have at least one person dedicated to marketing
  • Companies that are not coachable: You have your own way of doing marketing? That’s fine

What OUR HAPPY CLIENT Is
Saying About Us?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Lorem ipsum dolor sit

  • Jonh John
    CEO at Apple
  • asd fadf asadf adfa d asfda fa
    John Doe
  • a sdkja asld l a;dfj fkad sl; weo
  • Aclie sdoe
cog

FAQ about our SEO Training Workshop

We charge U$8600 (one-time fee) which can be paid in two installments. It’s extremely likely to become the best investment of your business if you can follow our instruction. Remember, there are thousands of Google searches about solar energy in almost all cities EVERY single month.

We also have a stand-alone mini-course that cost only $99 for tight-budgeted solar companies.

As we have shown above, it’s an 1-ON-1 Workshop that last 6 weeks. For 3 hours/week, our CMO Willie Jiang personally takes the time to conduct video conference with your team each time.

The short answer is 1 to 10 months.

The long answer is that it depends. Factors like the compitition, age of your domain, quality of your web content, social media activity can all affect your “Payback Period”.

To understand it better, you also need to know there are actually two types of webpages we are trying to rannk:

  • Blog posts: 1 to 5 months
  • Pages about your services(including homepage): 3 to 10 months

Pages about your services

For SEO, service-pages (including homepage) are usually optimized to ranking for terms like:

  • solar installation in [City Name]
  • solar companies in [City Name]
  • solar installation for hospitals

They are usually reffered as “main keywords” which. Ranking “money pages” well WILL generate tons of leads for you. But it usually takes longer than blog posts.

 

Blog posts to answer potential solar customers’ questions

This usually the

  • How much does a solar installation cost in [City Name]?
  • Solar rebate programs in [State/Province Name]
  • Solar initiatives in [State/Province Name]
  • Is it economical to have rooftop solar in [City Name]?
  • Financing options for solar projects in [State/Province Name]

In the world of SEO, these kinds of questions are called “long-tail keywords”. These phrases primarily differ from “main keywords” in which “solar company + [City name]” is an example. In most cases, “long-tail keywords” represent a huge missed opportunity for solar companies because EVEN a lot of SEO firms aren’t good at combining SEO with content marketing.

 

At this moment, we do not offer other lead generation services.

Here’s a little dirty secrect of digital marketing space: full-service agencies are usually full of crap. Most of the so-called “full-service agencies” will tell you they can do everything: web design, branding, PR, social media marketing, PPC and Email marketing. In reality, they hardly ever deliver the intended results. Typically, these agencies are good at one or two things if you’re lucky, then outsource these services other remote teams. If you’re looking for 10X growth in any channels, you need a subject matter expert of that channel!

That’s why we partner with subject matter experts! Here’s a list of our affliate business:

  • Web design for solar
  • Branding for solar
  • PR for cleantech
  • Social media marketing for solar

Please contact us for refferrals.

We ONLY work with 5 different solar companies in the each city and there are 10 listings on the first page of Google.

This SEO Training Workshop is exclusively for solar installation service providers and sola lead generation companies. However, we do provide custom SEO Training for cleantech companies, please contact us for more details.

If you’re talking about Google Ads, then yes, you can. See there is Ad in a little green box?  That’s one of the Google Ads listings.

Local seo example

However, it’s also important to understand the difference between organic results and paid search listing(PPC).  And “NO”, you can NOT pay Google to rank your website higher in organic results. That’s where SEO comes in.

The ranking of the organic search results is determined by the famous Google Algorithm — dubbed as the “Google ranking system” — and this algorithm considers over 200 factors. SEO is a process of optimizing the your website based on these factors.

Yes, you can. However, we only do SEO for solar companies that meet these requirments:

  • Have U$6000+ monthly marketing budget;
  • Have 6+ months commitment with us;

We usually prefer to ”Do it with you” rather than “Do it for you”. We believe that it’s better to invest in training your team, because they’re your biggest asset. We always recommend that taking SEO Training is the most cost-effective way to leverage SEO.  

A company is not only defined by what clients we say “YES” to, but also by whom we say “NO” to. Let’s save each other some grief by doing this upfront.

If you’re as follows, we’re not for you:

Companies that are not in the solar industry

  Companies that do not have a website

Companies that do not have a marketing budget

Companies that do not have at least one person dedicated to marketing

Companies that are not coachable: You have your own way of doing marketing? That’s fine…but we’re probably not a good fit.

Check if there are spots left in your city