SolarFeeds was started in 2008 by solar enthusiast Scott Weitzman. In 2014, it was acquired by Photovoltaics.com LLC, an Oakland-based solar marketing and content company run by Scott’s college classmate John Basile. In 2019, Willie Jiang bought SolarFeeds.com and rebranded it to provide marketing insights for solar industry professionals.
SolarFeeds.com’s new direction
SolarFeeds wants to do our parts to fight global warming by:
- Teaching solar installers content marketing;
- Becoming the best source of “best marketing practices” information for solar installers;
In our writing guideline, we ask our writers to ask themselves:
Am I writing the best article out there on this topic?
In the battle of clean energy transition, everyone has a role to play. We choose what we do the best: content marketing.
SolarFeeds Core Values
Why do I do what I do?
We want to help push energy transition faster. Even very early on in my marketing career, I realized how important it is to use marketing for good causes. When applied in the wrong places, it can be very harmful to humans. Brexit and election of Trump are two great examples. Over the past 6 years as a marketer, I’ve worked for and with different sectors. There’s a growing voice inside of me that keeps telling me to put my maturing skills to good use, NOT just to make money.
Content is the King.
I was able to learn SEO very fast because most of the SEO thought leaders such as Rand Fishkin are doing content marketing. Content marketing makes the world a better place and we want to fight misinformation and misconception of clear energy by teaching the solar industry content marketing: what content format, what topics, what platforms.
We marry our profession to our passion: Solar industry + Content marketing: While solar professionals are fighting the climate change battle in the frontline, we want to help them. We see a great number of solar professionals come from an engineer/technical background, they typically don’t utilize digital marketing well as a result. By leveraging content marketing, we can help they sway public opinion collectively.
Craftmanship mindset: Thrive for excellence
We don’t settle for mediocrity. If we want to provide the market with something, then they have to be something excellence. Serve the top 20% market (life is better that way), which means we need to deliver first-class results.
The way we’re going ratchet up our species is to take the best then spread around to everyone so that everyone grows up with better tools/methods.
A bundle mindset
We don’t have competitors; we have fellow solar warriors. As the cost of solar power falls steadily and the number of EVs is growing, the solar market size is growing.
Go big or go home!
Leave a dam in the universe if you’re going to die eventually (we all are). I desperately want to be part of something big, so should you! On our “Can You Image…” wall, workers put on: “Can you image 10 years from now, HBR is studying how we pull it off?“ “Can you image 10 years from now, we’re named the RedBull of the solar space?“