You may feel guilty some days eating that giant bag of chips, terrified your waist line is about to balloon. But it looks like Frito-Lay wants to tap your environmental awareness … even if its chips may gnaw at your calorie-conscious self.
Frito-Lay is about to launch its first fleet of electric trucks, to ensure that your chips are delivered on a green ride. The company’s California division is the first to undergo an electric makeover. The new vehicles are set to be deployed by the end of 2012.
PepsiCo is the parent company of Frito-Lay. In a press release, it states the electric trucks will reduce fuel consumption, noise pollution and CO2 emissions – compared to its traditional delivery trucks. By the end of this year, Frito-Lay will have more than 275 electric trucks deployed in the U.S.
Frito-Lay says all electric delivery trucks:
- Can run up to 80 miles on a single charge
- Have zero tailpipe emissions
- Emit 75% less greenhouse gases than diesel
- Operate virtually silent, eliminating noise pollution
- Provide a long-term economically viable solution to traditional fuel sources