Best Practise

How to Test a Solar Panel with a Multimeter It is crucial to test solar panels before you achieve the commercial operation date (COD). You have to do a demonstration and show that your solar panel project is ready to operate. Solar panels today have become the best alternative as a source of energy; you…

For the majority of businesses, as soon as someone mentions the words social media marketing, they go straight to Twitter, Instagram or Facebook. Assuming that these are the only leading, social sites for a company’s online marketing.  Commonly forgotten by many companies and that is the importance of websites such as YouTube that offer the…

In this digital era, even marketing lead generation happens virtually. When most brands, including solar companies, are busy building up their virtual marketing team equipped with lead generation tools, is there any place for good old door-to-door sales? The answer is “yes,” even in this age of sleek and sophisticated digital marketing, door-to-door selling is…

At a time when the whole world is trying to find solutions to the rapid climatic changes, solar companies are creating waves through their digital marketing endeavours. Over the years, solar businesses have embraced different digital marketing strategies, and email marketing is definitely one of them.  Email marketing offers a multitude of benefits and arguably…

The spike in the number of solar photovoltaic (PV) installations in recent years has been remarkable.  Until 2018, the total installed PV capacity in the world reached nearly 512 GW. Despite the total solar power installed, the industry has achieved just a fraction of its true potential. In the US, for example, the total installed…

From cat videos to selfies to overly-impassioned political posts from that person you were sort of friends with in high school, social media has changed the way so many of us communicate.  It has also changed the way so many businesses communicate and market to their customers. While using social media for business is nothing…

Are you a solar installer looking to up your marketing game? Are you a solar installer and looking to spruce up your marketing in a budget?  Do you want to take advantage of online marketing and reach out to your customers using various marketing channels and generate quality leads? The question is, however, how will…

The solar industry is one of the fastest-growing among all other renewable energy industries. A recent data shows that the estimated growth of the global solar energy industry is expected to be 24% (at CAGR) by 2022, which is $422 billion by monetary terms.  Despite the high growth potential of the solar industry, there is…

Table of content What is social media marketing & why? Strategy for solar companies Common mistakes  

As the popularity of the solar business industry rises every year due to the falling cost of solar power and the increasing environmental crisis, it is no wonder that entrepreneurs are venturing on ways to expand their business. With that expansion involves the hiring of workers to keep the solar business running while top-tier managers…

Before making any significant purchase decision, the average consumers have been known to “Google” their options. This trend is not going anywhere, and your business should be among the top results should anyone search for solar installation services in your city. Doing nothing to rank on the first page is the equivalence of accepting defeat…

What companies this article might apply in the solar industry? What outsiders don’t realize is that “solar companies” can refer to many different businesses:

Marketing for solar panel installation is totally doable — but only when you begin in the very first step of the procedure.