Best Practise

Around the world, the number of solar farms built is rapidly increasing, and in recent years there is a growing concern for the interaction of wildlife (birds) with solar panel farms. The decision to convert any land into a solar farm should be made with a detailed plan – taking into consideration the steps needed…

Solar cables are core components for any solar PV system and they are seen as the lifeline that connects individual panels to make the system work. The energy generated by the solar panels is transferred to another place which means we need cables to transfer the energy from the solar panels – this is where…

With ever-evolving technology, we are now able to achieve what we only dreamt of in the last decade. From the time where we would rarely use a telephone to constantly video calling our friends and family, we are truly living the best life. We have excelled tremendously in communication, from just being able to speak…

A power inverter for a PV system is the most critical piece of hardware that does the main job. It converts the Direct Current from the solar panel into 240 Volts Alternate current. It helps you run your home electric devices that require 240 Volts to operate. If you’re using a massive, long-lasting solar setup,…

How to Test a Solar Panel with a Multimeter It is crucial to test solar panels before you achieve the commercial operation date (COD). You have to do a demonstration and show that your solar panel project is ready to operate. Solar panels today have become the best alternative as a source of energy; you…

For the majority of businesses, as soon as someone mentions the words social media marketing, they go straight to Twitter, Instagram or Facebook. Assuming that these are the only leading, social sites for a company’s online marketing.  Commonly forgotten by many companies and that is the importance of websites such as YouTube that offer the…

In this digital era, even marketing lead generation happens virtually. When most brands, including solar companies, are busy building up their virtual marketing team equipped with lead generation tools, is there any place for good old door-to-door sales? The answer is “yes,” even in this age of sleek and sophisticated digital marketing, door-to-door selling is…

At a time when the whole world is trying to find solutions to the rapid climatic changes, solar companies are creating waves through their digital marketing endeavours. Over the years, solar businesses have embraced different digital marketing strategies, and email marketing is definitely one of them.  Email marketing offers a multitude of benefits and arguably…

The spike in the number of solar photovoltaic (PV) installations in recent years has been remarkable.  Until 2018, the total installed PV capacity in the world reached nearly 512 GW. Despite the total solar power installed, the industry has achieved just a fraction of its true potential. In the US, for example, the total installed…

From cat videos to selfies to overly-impassioned political posts from that person you were sort of friends with in high school, social media has changed the way so many of us communicate.  It has also changed the way so many businesses communicate and market to their customers. While using social media for business is nothing…

So, what do a home solar system, squirrel/critter guard (more commonly known as chicken wire) and way too much yard work have to do with one another? In my case, quite a lot, unfortunately. Three years ago, when REC Solar installed our 5.59 kW home solar system (which has been working great, having pumped out…

Are you a solar installer looking to up your marketing game? Are you a solar installer and looking to spruce up your marketing in a budget?  Do you want to take advantage of online marketing and reach out to your customers using various marketing channels and generate quality leads? The question is, however, how will…

The solar industry is one of the fastest-growing among all other renewable energy industries. A recent data shows that the estimated growth of the global solar energy industry is expected to be 24% (at CAGR) by 2022, which is $422 billion by monetary terms.  Despite the high growth potential of the solar industry, there is…

Table of content What is social media marketing & why? Strategy for solar companies Common mistakes  

As the popularity of the solar business industry rises every year due to the falling cost of solar power and the increasing environmental crisis, it is no wonder that entrepreneurs are venturing on ways to expand their business. With that expansion involves the hiring of workers to keep the solar business running while top-tier managers…

Before making any significant purchase decision, the average consumers have been known to “Google” their options. This trend is not going anywhere, and your business should be among the top results should anyone search for solar installation services in your city. Doing nothing to rank on the first page is the equivalence of accepting defeat…

What companies this article might apply in the solar industry? What outsiders don’t realize is that “solar companies” can refer to many different businesses:

Marketing for solar panel installation is totally doable — but only when you begin in the very first step of the procedure.