Cadillac unveiled a first ELR concept back in 2011, and ever since then everyone was pretty sure a production would also follow. Things got pretty clear in 2012 when a leak from OnStar confirmed Cadillac would dive into the hybrid realm with a vehicle not named Escalade. The model finally made its world debut at the 2013 Detroit Auto Show, and according to the first official details we have, it offers “an unprecedented combination of luxury, advanced engineering and progressive design.”
However, this is not the first time in Caddy’s long history that it has tread into the economy car world. The first one was the laughably Cavalier-like Cimarron. If you recall, Cadillac was so embarrassed by the Cimarron that the automaker refused to call it a Cadillac and instead dubbed it the “Cimarron by Cadillac.” GM later forced a name change to “Cadillac Cimarron.”
Needless to say Caddy does not want to relive those days, so they took things pretty seriously with the design of the ELR. The model is being powered by the latest GM EREV technology that combines a pure electric drive and an efficient, range-extending 1.4-liter gasoline-powered electric generator.