In 2014, the residential solar industry saw unprecedented growth, installing nearly 60 percent more solar than last year, but the years ahead are poised for even greater adoption of solar by consumers across the country. Here’s why.
Consumers Will Hold the Power
In 2006, Time magazine chose “You” as their Person of the Year – a nod to the millions of people who contributed content to online sites like YouTube and Facebook, and began to influence society and the economy in a way we’ve never seen before. As editor Lev Grossman wrote, “It’s about the many wresting power from the few…and how that will not only change the world, but also change the way the world changes.”
Eight years later, 2015 will be the year of the consumer in residential solar. In 2014, the industry fought tooth and nail in 40 states to combat monopoly utility attacks on rooftop solar. These victories were due in large part to those consumers who spoke up and showed up to rallies in support of the industry – in polls conducted across the country, 80 to 90 percent of voters across party lines support rooftop solar. These utility attacks will continue in 2015, and public leaders and policymakers must answer to the will of the people.
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