Friday March 19 , 2010

How The Forbes 50 Use Solar Power

Calfinder Residental Solar Power Blog

Short URL for this article: http://is.gd/9bkPt

You might be surprised at how many of the fattest conglomerates in the world claim to care about solar power and renewable energy. And given that most are oil, gas or bank firms, they all have some connection to the solar industry.

Below are the Top 20 Forbes companies and a quick description of how they succeed, or epically fail, for that matter, at incorporating solar power into their business model. And then we’ll complete the top 50 with a few highlights of those companies that excel above their peers. Solar Hall of Shame, here we come…

1. General Electric

general electricThe clear winner of the 2009 Forbes Global 2000 is General Electric, one of our oldest surviving corporate conglomerates. GE employs 323,000 people worldwide and has nearly $800 billion in assets, but its environmental record over that 100+ years is not as rosy as its ability to grow. GE is also in the top 5 polluters in the U.S. (based on year 2000 stats). Now that the green revolution is picking up speed, GE has jumped on the bandwagon. In 2005, they initiated the “Ecomagination” program to develop new energy and efficiency technologies, including solar energy. GE invested roughly $900 million in renewable energy alone, including the sale and manufacture of complete solar electric systems for the commercial, residential and utility sectors.

Royal Dutch Shell2. Royal Dutch Shell

Officially the largest oil and gas company in the world, Shell is the last of the corporate oil and gas giants on the list. It was also one of the most diversified of the group, but most attempts to integrate Shell’s energy portfolio have dissolved without long-term success. In 2006, Shell sold the entirety of its solar energy operations — roughly 80 megawatts’ worth — to German solar giant SolarWorld. Shell’s energy diversity at this point revolves around hydrogen, biofuels, carbon capture, compressed natural gas, and its original claims to fame: oil, gas and chemicals.

toyota3. Toyota

Toyota’s got an obvious winner on the energy efficiency front: its hybrid Prius, complete with optional solar ventilation for the newest model. Toyota is the hands-down leader in fuel efficiency and sustainability in the mainstream auto industry. But rooftop solar panels on the Prius is not the extent of Toyota’s reach into renewable energy. In 2009, Toyota commissioned the world’s first solar-powered car carrier to transport its own cars, as well as its Lexus and Scion brands. The second-largest single-roof solar power installation in North America sits atop Toyota’s North American Parts Center in Ontario, California. Several of Toyota’s buildings, including the first auto dealer in the nation to receive the honor, are LEED certified.

exxonmobil4. ExxonMobil.

The largest publicly traded international energy company in the world, ExxonMobil is also the least popular. Its contemporaries, BP, Shell, Chevron, et al, have all at least ostensibly embraced alternative energy sources, but ExxonMobil remains distant. The company does list climate change and energy efficiency as important “twin challenges of our time,” but appears not to be all motivated by them. They do point to ongoing opportunities to increase energy efficiency at their plants by 15-20 percent, but no long-term plans. Solar energy gets a shout-out as a potential long-term solution after 2030.

bp5. British Petroleum

BP is one of the Big Seven oil companies, but also a longtime leader in the solar  industry. Its BP Solar arm has gained its own individual identity, manufacturing and installing solar panels around the world. BP Solar is not only one of the top solar manufacturers in the world, but also one of the top commercial users of solar energy.

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