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PHOTON Consulting has released a report largely inspired by expected cuts to Germany’s feed-in tariff solar incentives. Solar Power Markets: Prepare For Impact spends
436 pages discussing what global solar firms and several solar markets
must do to mitigate the negative impacts of Germany’s soon-to-shrink
market. In essence, it all comes down to diversification.
In other words, as a solar supplier, to rely on Germany alone as your foundation could be a fatal mistake in the years to come. The best way to survive is to expand into several other “end-markets.” The solar industry will keep on growing, but it won’t be piggybacking on Germany’s world-leading market any longer.
The PHOTON Consulting report outlines 13 emerging and existing solar markets and how firms can build sales channels into those markets. It also discusses why smart companies will diversify into ALL of those markets at every link in the supply chain.
